With clients such as Travis Scott, Janelle Monae, Dancing with the Stars, Beyonce, Alicia Keys, Robin Thicke, Nike, a YouTube Audience producing over 40 million views, and a loyal following, Luam is a global sensation in dance and choreography. As a creative director with Traskhouse, creator of Rock The Industry, VP of the Choreographer's Guild, and a member of the Creative Council for 'Pencils of Promise', she seeks new opportunities to effect change.
Originally a neuroscience major from UPenn, Luam is a choreographer, director, and creative director for clients such as Travis Scott, Alicia Keys, Beyonce, Nike, Rihanna, Kelly Rowland, Robin Thicke, Britney Spears, Kanye, Janelle Monae, Moncler and more. She has obtained cult popularity among the global dance community with her teachings & passion for spreading inspiration as the first ever choreographer on YouTube. with a following in the millions.
A storyteller at heart, she had her directorial debut in 2020 with Kelly Rowland’s hit music video “Hitman” and continues to direct for tv and live stage as well as serve as Senior Producer for Dancing with the Stars. Luam also works with award winning design & production house, Traskhouse, as an in-house Creative Director for clients and tours such as Rosalia, Blink 182, and Fear of God.
Also, as VP of the Choreographer's Guild, creator of professional development program Rock The Industry, a member of the Creative Council for 'Pencils of Promise', and a TEDx speaker, she seeks new ways to be a voice for change.
Through her work, teachings and mentoring in the entertainment industry and beyond, Luam works to promote spiritual resilience & resistance and advocates for those overcoming all obstacles to do so.
Luam also works with international platinum selling artists; from South America to Indonesia she has choreographed and co-artistic directed arena world tours with sell-out audiences of over 50K for icons in foreign countries. She also starred in and choreographed the first film music video in the history of China with acclaimed director Andrew Lau and their top selling female artist Chris Lee.
Luam began dancing with African Rhythms Dance Company at University of Pennsylvania and Ballet Shango in Philadelphia before moving to NY (graduating with degree in Biological Basis of Behavior, double minors in Psychology & African American Studies). While working at AOLTimeWarner’s TIme Inc. in the Advanced Technology Group, she continued training at Broadway Dance Center and Djoniba Dance Center studying Jazz, Hip Hop, Ballet, West African, Cuban, Modern & Haitian. Meanwhile she continued at Time Inc, working on creative technology projects with Fortune, People, Entertainment Weekly, as well as their Intranet & Advanced Communications Goup.
Her passion for dance always incorporated teaching and choreography & she began teaching at Djoniba Dance Center & NY Sports Club in 2000 and later Broadway Dance Center. Suddenly in 2002, she left her career in technology and plans for medicine behind to pursue dance full time. Now free to aggressively pursue her dreams in dance/choreography, she continued teaching and training, while her work became more and more visible not only in the artist community, but all over the world.
Luam encourages others to pursue their dreams with determination, humility, and hope in the face of difficult life decisions and choices.